On the recent assignment given to us, we were asked to choose a item that will or will not sell during the holidays and write a hypothesis on why it would sell. The product I chose that I believe will sell this holiday season is the PlayStation 3, I believe it will sell because it is just coming out before the Christmas season so not many people will have it. When people don't have the newest technology that usually makes them want to go out and buy what's hip and new, thus making the Playstation 3 a hot item for this season. I also believe it will sell more because the last gaming console to come out was the XBOX 360, that came out almost a year ago so many people already have it and have no need to buy another. The gaming industry is also becoming larger because kids younger and younger are getting into playing these games, the industry is becoming larger based on the fact that more people are getting into it younger kids means more people and even older people are getting into gaming. Gaming on these consoles is compared to playing a board game 25-30 years ago.